May 21, 2015 (Boca Raton, FL) - Tarsus® is pleased to announce the exciting new addition of PAINWeek to its medical division, Tarsus Medical Group, which now has grown to a portfolio of five entities within the medical education and event industries. These include: the American Academy of Anti-Aging Medicine (A4M), Metabolic Medical Institute (MMI), the Cardiometabolic Health Congress (CMHC), the South Beach Symposium (SBS), and as of May 21, 2015, PAINWeek. The five entities provide a comprehensive, revolutionary collection of global events focused on valuable live and online medical educational programs for healthcare practitioners of various specialties. All entities provide clinical education focused on disease prevention and management while taking into account a rapidly changing health industry.
Tarsus Medical’s newest addition to its portfolio occurred this week and addresses the medical world’s recent interest with Pain Management and the vital concern surrounding the repercussions that come from the use of pain medications. PAINWeek, which was launched in 2007 as an inclusive education event in Las Vegas, is now in its 9th year and stands as the largest U.S. Pain Conference. It has grown to be considered the Pain Education Resource for all Frontline Practitioners. The PAINWeek communications platform spans live, digital and print communications representing a single resource for busy practitioners that will extend both the experience and energy from the national and regional conference throughout the year to a wider audience of frontline practitioners that have an interest in pain management. PAINWeek’s annual event will take place at the Cosmopolitan of Las Vegas on September 8-12, 2015 and expects to welcome physicians, nurses, pharmacists and other healthcare professionals for a comprehensive program of courses which will offer up to 120 hours of CME activities, satellite events, and exhibits.
Established in 1992, The American Academy of Anti-Aging Medicine (A4M) continues to be the leading not-for-profit medical society dedicated to the detection, prevention and treatment of age related diseases. The A4M is dedicated to educating physicians, scientists, and the public on biomedical sciences, breaking technologies, and preventative medicine issues. A4M is comprised of over 26,000 members from 120 nations worldwide including healthcare practitioners, scientists, researchers, and governmental officials. A4M provides two Board Certification tracks which include the American Board of Anti-Aging/ Regenerative Medicine (ABAARM) for physicians, and the American Board of Anti-Aging Health Practitioners (ABAAHP) for allied health professionals.
The A4M World Congresses held in both the spring in Florida and the winter in Las Vegas are highly attended live events showcasing presentations and specialty workshops hosted by prominent speakers from the anti-aging and aesthetic medical fields. Each of these events also host over 350 exhibitors. Additional A4M live conferences (U.S. and international) are also held throughout the year on medical topics such as Bio-Identical Hormone Replacement Therapy (BHRT), Gut/Brain Connection, Stress, IV Therapies and Aesthetics.
Debuting as the entity which houses advanced medical education within the Tarsus Medical Group, the mission of the Metabolic Medical Institute (MMI) is to meet the demand for premium evidence-based programs in metabolic, nutritional, functional, and integrative medicine for physicians and allied health professionals. With its portfolio of live and online courses, MMI offers the opportunity to earn advanced degrees from a variety of distinguished accredited universities. This includes an affiliation with The Morsani College of Medicine at The University of South Florida (USF) to provide Fellowships in Metabolic and Nutritional Medicine, Aesthetics, Stem Cell Therapy, and Integrative Cancer Treatment. MMI, in partnership with USF also offers various Certification programs as well as two Master’s programs in Medical Sciences. And, through its affiliation with The George Washington University, MMI offers both a Graduate Certificate and a Master’s Degree in Integrative Medicine for graduates.
There is an undisputable universal shift into more personalized medicine arising from advances in technology to detect genetic and metabolic predispositions to disease, the utility of these technologies by clinicians, and an increasing awareness by patients who request this type of clinical service. This shift along with the changing US healthcare landscape, both present new challenges and opportunities making collaboration increasingly necessary for success. Drug manufacturers, biotech, diagnostic and pharmaceutical companies, must all re-evaluate and develop ways to add value. In response to this, MMI offers academic and industry partnerships to support and provide advanced targeted educational programming on the forefront of clinical biomedical science implementing genomics and proteomics to preventatively assess and treat patients with relevant diseases or conditions. MMI was designed to meet the educational needs of healthcare professionals in order to advance their knowledge and clinical skills in this environment.
The acquisition of CMHC by Tarsus in early 2014 expanded the organization’s live and online medical education offerings to include events focused on the prevention and management of cardiometabolic diseases. The CMHC is the largest U.S. event in the cardiometabolic field and is attended by physicians including endocrinologists, cardiologists and primary care physicians, as well as allied health professionals such as nurse practitioners and physician assistants every October. The Best of Cardiometabolic Health Congress is being launched in 2015 as a Regional Conference series comprising of 3 one-day conferences in different locations around the U.S. This now provides a convenient way for clinicians to earn CME/CE credits while learning about current, new, and emerging therapies, treatment guidelines, and practical strategies to reduce cardiometabolic risk and improve patient outcomes from expert faculty.
In late 2014, Tarsus added the South Beach Symposium (SBS) to its medical division’s portfolio. SBS provides medical education to physicians and professional staff members of medical practices specializing in dermatology, plastic surgery, cosmetic surgery, pediatric dermatology and other dermatologic medical procedures. SBS holds its Annual Symposium as a live opportunity to educate practicing dermatologists about advances in clinical and aesthetic dermatology from nationally known dermatologic experts in various sub-specialty areas. The 5-day conference provides a comprehensive overview of the newest therapies and procedures through advanced educational sessions and live patient workshops. SBS provides attendees with transferable skills and related techniques that can quickly and easily be adapted to their current practice environment.
A key focus for the Tarsus Medical Group is to expand educational programming into Preventative and Integrative Medicine in a changing U.S. healthcare landscape. This parallels the shift towards personalized medicine, which continues to create new business models and opportunities within the healthcare industry that all parties, including doctors, will have to adapt to in order to stay competitive. Tarsus Medical’s goal is to create a platform of premier medical educational programs with groundbreaking curricula that is attractive to clinicians, industry sponsors, academic institutions, and other organizations. This is evidenced by the recent 2013 approval of the American Board of Integrative Medicine (ABOIM) by the American Board of Physician Specialists (ABPS) for practitioners looking to include metabolic or integrative methods into their current practice. And, more recently the National Center for Complementary and Alternative Medicine (NCCAM) was renamed as the National Center for Complementary and Integrative Health (NCCIH) in 2014 per Presidential mandate.
Due to the shift, physicians and allied health professionals are seeking new and advanced methods to prevent disease, treat patients, and improve clinical outcomes in a challenging environment. In evaluating the increased market changes, as well as its total growth, Tarsus aims to help doctors become the intersection between healthcare, technology and a patient’s lifestyle. Moreover, as technology is advancing and clinical methods now apply systems biology with deep personalized, preventive and proactive roots, the healthcare practitioner of the future must become an expert in many areas to succeed and thrive in a competitive marketplace. Tarsus Medical Group is taking the lead to meet these expectations by expanding educational programming, providing science-based information, affiliating with prestigious academic institutions, aligning with expert faculty and key opinion leaders, and utilizing advanced educational technologies. “Regardless of what they specialize in, physicians can turn to us for high quality education, innovative, interactive conferences in which they can network, and practice-changing protocols,” says Doreen Brown, CEO of the Tarsus Medical Division. “Bringing these entities together enables us to offer more value to our practitioners and empowers them to transform and strengthen their practices within a rapidly changing industry.”